Difference of the vision and mission statement?
Answer: Well designed vision and mission statements are essential for formulating, implementing and evaluating strategy. Developing and communicating a clear business vision and mission are the most commonly overlooked tasks in strategic management. Difference of the vision and mission statement as follows:
Vision | Mission |
The vision statement is the intention of the organization. | The mission statement describes of the organization's purpose, customer's products or services, markets, philosophy, and basic technology. |
Vision is especially important for managers and executives in any organization. | Mission is important for stakeholders of the organization. |
A vision statement should answer the basic questions, what do we want to become. | A mission statement answers the basic question, what is our business? |
A clear vision statement provides the foundation for developing a comprehensive mission statement. | Mission statement is a declaration of attitude and outlook. |
The vision statement should be established first and foremost. | Mission statement generates the impression that a firm is successful, has direction, and is worthy of time, support and investment from all socio-economic groups of people. |
The vision statement should be short, preferable specific wording. | Mission statement should not too lengthy, recommended length is less than 200 words. |
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