Basic types of strategy

Basic types of strategy :

1. Generic / Competitive strategy
 Cost leadership
 Product differentiation
 Best cost
 Differentiation focus/ Focus differentiation

2. Growth strategy : (by : Alfred chandler)
 Volume expansion
 Geographic
 Vertical integration
 Product diversification

3. Product market mix:
 Product
 Market

4. Global strategy :
 International
 Multinational
 Multidomestic / Multicountry
 Transnational
 Global

5. Foreign market entry strategy :
 Exporting
 Licensing
 Franchising
 Turnkey
 Management contract
 Global
 Strategic alliance
 Joint venture

6. Functional strategy :
 Marketing
 R & D
 Financial
 HR
 Purchasing
 Sales
 Distribution