The steps of mission statement

Describe the steps of mission statement?

Answer: No widely accepted standard exists for the contents and format of a mission statement. One study suggested that a mission statement should include the following components or steps:-

1. Customers: Who are the firm's customers?
2. Products or services: What are the Firm's major product and services?
3. Geographic domain: Geographically where does the firm compete?
4. Technology: Is the firm technologically current.
5. Concern for survival, growth and profitability: Is the firm committed to growth and financial soundness?
6. Philosophy: What are the basic beliefs, values aspirations and ethical priorities of the firm?
7. Self-concept: What is the firm's distinctive competence or major completive advantage?
8. Concern for public image: Is the firm responsive to social, community, and environmental concern?
9. Concern for employees: Are employees a valuable asset of the firm.