Six entry strategy for entering into foreign market

Six entry strategy for entering into foreign market.

Ans- If a company decides to expand outside its domestic market and compete internationally. Expansion can be achieved via the following six strategies.

1. Maintain a national production base and export goods to foreign market. Using

company owned o foreign controlled forward distribution channels.

2. License foreign firm to use the company technology or to produce and distribute the company products.
3. Employ a franchising strategy.
4. Follow a multi country strategy.
5. Follow a global strategy – using essentially the same competitive strategy approach in all country markets where the company has presence.
6. Using strategic alliance or join venture with foreign companies.