Six types of offensive strategy with example.
Ans- Most companies go on offensive strategy to improve its market position. They usually are motivated by a desire to win sales and market share at the expense of other companies in the industry. There are six basic types of offensive strategy.
01. Initiatives to match competitor’s strength.
02. Initiatives to capitalize on competitor weakness.
03. Immediate initiatives on many fronts.
04. End run offensive.
05. Guerrilla offensive.
06. Preemptive strikes.
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